One of the most important steps in your Social Media Campaign is to identify your target audience. You will only be able to mould your contact and creative material only if you correctly identify your target audience and get accepted easily. Although you cannot launch a marketing campaign without recognizing who exactly will be observing and consuming it. It is very much important to understand that each person uses social media for a specific reason. Baby boomers use it for keeping in touch with friends or blogging while under 18’s might just use it for gaming. The options have become … Continue reading Importance of Classifying Your Social Media Target Audience